This is an official document that is sent by companies or businesses to individuals as a means of advertisement either for a new product or for an existing one. Companies also send this letter to general markets where this letter acts as an introduction to that company’s product. Sample Marketing Letters help the company and the marketer to build a professional relationship.
This document is mainly written on the company’s letterhead. Research shows that a letter written on company letterhead is proved more effective as compared to a simple common letter. Unlike older times, now people always search for a unique way to introduce their product in the general market and to the common consumer. Using marketing letters, the companies can achieve this goal by using a different method. This way it’s very easy to reach every person in the selected population.
Generally, this letter contains a statement in which the company addresses the reader and refers to one of his daily life problems. After that introduce the product as a solution to that problem. Mostly the receiver understands very quickly that this letter is a way of advertising. He assumes it same as the other publicity stunt. Therefore, it’s very important that you capture the mind of the reader at the very start. So, say such a thing that makes him curious and forces him to read the entire letter.
Although people don’t respond to this letter that effectively. But in the past few years, research shows that this way of advertising is proved very effective as compared to other publicity processes. Only a few people know that you can’t sell something through this type of letter. The key essence of sample marketing letters is to convince the reader to see a demonstration of the product you are selling.
This way when he agrees to that, you have pretty good chances that your sales team will convince him to buy that product. Many companies send out a marketing letter that is so long, and no one agrees to entirely read it. That’s why you should keep it short. You should give the sales pitch so that reader doesn’t have to read the entire letter just to know about the product or service you are offering.
General Guidelines to Write a Marketing Letter:
- The first thing you should know is how you should write this letter. While writing it imagine yourself as the actual reader who will receive and read it. In this way, you will write what the reader needs to read.
- Always use an official company letterhead to write these types of letters. This is a more effective way to leave a better image in the reader’s mind.
- Start the letter with a short but precise introduction of yourself and your company. This is the first thing that the reader will see so you should make it short and interesting.
- After that in the first paragraph, tell everything about the product or services you are offering. Keep the reader stick with the letter by offering him special discounts that he will receive if he buys the product in the next 24 hours or 1 week.
- In the second paragraph, you should discuss the benefits of the product. Write about your offers and the advantages it has over a similar product available in the market. Here you also describe the advantages he will have in the future if he agrees to buy the product and how the company will serve him in the long-term relationship.
- It’s important that you make it short and easy to read and avoid using difficult and big words. Because when the letter will appear very hard to analyze, the reader will lose interest in it and throw it in the trash.
- In the end, write a few lines about the characteristics that your product possesses. Write the qualities it has that one can’t find in the products of other manufacturers.
- Close the letter with a proper greeting like “Regards” or something like that.
Free Sample Marketing Letters:
Sample Letter #1 (Marketing Letter For a New Business)
1st August 2022
We are happy to announce the opening of the Club KPC in the JK Mall next to CK Multinationals on 15 August 2022 and welcome you all. We will have many means to keep you all entertain and engage. We are confident that once you step into our club, you will have each and everything that you need. It will be a great pleasure for us to have you on board for the opening ceremony.
There will be a 50% discount on all the items on 15 August 2022. So don’t miss this golden chance and reach Building #5 JK Mall, street #8 London at 06:00 PM.
Sample Letter #2 (Marketing Proposal Letter)
1st August 2022
Dear Mr. John,
We would like to congratulate you on starting a learning institute in society. This is a great idea to spread education and earn the money. You should also think about the marketing of your institute so that you can make your institute famous to the public. In this way, more and more students will take admitted to your institute.
To make it a five-star institute, you need to trust Star Marketing Agency. We ensure that your services will be known far. We use different ways to promote and to do advertisement of the new business so they can reach the heights of success in a short time. We offer different modes of marketing such as radio, TV, billboards, and social media accounts according to the requirement of the clients.
Give us a chance to make you a successful institute.
Name of Agency,
Sample Letter #3 (Product Marketing Letter)
1st August 2022
Subject: Why KJ Soap should be your cleaning partner?
Most parents have to take their kids to the hospital after a good, playful day. As we all know, the Bactria causing germs are everywhere. Children being children have no knowledge of bacteria and dirt. They play everywhere and with everything they like. Touching contaminated surfaces make them ill and their skin rough.
If you have ever used our products, then you will admit the fact that they are the best. Our soap kills 99% of bacteria, keeps your child protected, leaves a good fragrance, and makes the skin smooth. You can buy our products from all the stores.
Sample Letter #4 (Insurance Marketing Letter)
1st August 2022
We feel that it is our duty to keep you safe. Climate changes and natural disasters can impact your business badly. With the help of our services, you can reduce your loss by insuring your life, business, and assets. We are reliable and secure. There are many companies that provide similar services but it took them a lot of time to respond to their clients. We will provide all of our services timely, and will take care of everything perfectly.
Insuring yourself, your business and the property is the best decision. This decision will make you feel confident and secure.
Ensures yourself, your business, and your property today with us to live a fearless life.
Sample Letter #5 (Discount Marketing Letter)
1st August 2022
Dear Mr. John,
Everyone likes saving. We all love going to the stores that provide discounts to the customers. Nowadays everything is very expensive, and it is no less than a blessing to get something at a discount. So here we are providing you with a 25% discount on all eatables available in our superstore. Hurry up..! And grab this chance to buy all of your favorite eatables under one roof.
This discount is available only for the discount card holders. If a cardholder person has 10,000 or above points, then he will be eligible to enjoy this discount. If you are the one, then quickly reach the nearest KK Super Store.